#TheRoundupCT Video Promo

#TheRoundupCT Video Promo

By AMANDA CABRAL | UConn Journalism
May 10, 2019 

This video is a spe­cial social media pro­mo­tion­al adver­tise­ment made for TheR­oundupC­T’s newsletter.

Senior mem­bers of TheR­oundupCT team each com­plet­ed an inde­pen­dent study project dur­ing the Spring 2019 semes­ter. I chose to cre­ate this video, star­ring Lucian Hat­field (The­atre Stud­ies, left), Sophia Pel­leti­er (Jour­nal­ism and Com­mu­ni­ca­tions, mid­dle) and me, Aman­da Cabral (Jour­nal­ism and Com­mu­ni­ca­tions, right).

The ad shows the impor­tance of stay­ing up-to-date on cur­rent events.  In the adver­tise­ment, it becomes clear which friend in the group has­n’t been pay­ing atten­tion to the news.  By the end, the oth­er friends have con­vinced her to sign up for TheR­oundupCT after high­light­ing all the ben­e­fits of sub­scrib­ing to the local, week­ly newsletter.