See ya, Android. HuffPost Tech is certain iPhone 6 is the next big thing

Huff­Post Tech writer Adam Gold­berg did­n’t try to mask the fact that he was team iPhone in his arti­cle that was uno­rig­i­nal­ly titled,  “Apple Offi­cial­ly Announces iPhone 6.” But let’s face it, did he real­ly need a more cre­ative­ly-craft­ed head­line? The news itself was catchy enough. Amer­i­ca loves Apple.

But while brag­ging about the inno­v­a­tive iPhone 6 and all its new glo­ries, he actu­al­ly did a good job at main­tain­ing a well writ­ten, infor­ma­tive report. Gold­berg focused on the dif­fer­ences between the new Apple prod­uct and its old­er mod­el, the iPhone 5s, dis­cussing improve­ments with bat­tery life, soft­ware, and mind bog­gling capa­bil­i­ties. Pay­ing with our cell phones at the gro­cery store? Who would have thought.

Although the video that fea­tured at the top of the arti­cle cer­tain­ly was­n’t as pro­fes­sion­al as some­thing you’d find on Fox or CNN, it com­pli­ment­ed the short amount of text in the report by mak­ing it more visu­al­ly under­stand­able. If the text were too long, I think peo­ple might get lost in the tech­no­log­i­cal terms and soon stop read­ing. I mean, If I had to read out the exact screen-size of every iPhone mea­sured to the half-inch and not have a visu­al to fol­low up on, I’d prob­a­bly give up and go watch TV.

But it was­n’t only the video that con­tributed great­ly to the arti­cle. At the bot­tom, you can find a slideshow of 8 dif­fer­ent pic­tures that depict the obvi­ous upgrades and changes made to the new iPhone that were miss­ing from the 5. One pic­ture actu­al­ly shows the iphone 5, 6, and 6 plus lined up next to each oth­er to eas­i­ly under­stand the dif­fer­ences in size and shape. For all those who don’t like to read much, Adam Gold­berg did you a huge favor.

Sur­pris­ing­ly enough, there were NO sources through­out the text of the report. The only rel­a­tive per­son in the sto­ry was  fea­tured in the video and intro­duced him­self as Chris­t­ian Nils­son, a Broad­cast Host for Huff­Post. After check­ing him out on Twit­ter, I noticed that a. He was­n’t “twit­ter ver­i­fied” and b. He had less than 500 fol­low­ers. If my deci­sion as to whether or not he was cred­i­ble was sole­ly based off this infor­ma­tion, he would­n’t get my ben­e­fit of the doubt. Sor­ry Christian.

How­ev­er, it seemed that most of the infor­ma­tion he report­ed in the short video was actu­al­ly a relay from the Apple Event itself. The announce­ment of the new device on Tues­day fea­tured Apple CEO Tim Cook and Senior Vice Pres­i­dent Phil Schiller. In terms of iPhone cred­i­bil­i­ty, I don’t think any­one can beat that.

Huff­Post Tech splat­tered its arti­cles all over Twit­ter and Face­book and was not at all ashamed to be that per­son tweet­ing 20 times in a row. Their twit­ter account includ­ed live updates through­out the event on Tues­day includ­ing U2’s arrival on stage and addi­tion­al infor­ma­tion regard­ing the new Apple Watch. They even point­ed out some­thing about Tim Cook and Bono’s rela­tion­ship (hint, hint…check out the screen grab). Huff­Post’s Face­book page was also a hot spot for Apple cov­er­age and many var­i­ous arti­cles filled the lengths of their time­line. One link to an arti­cle was head­lined about sex­ting via the Apple Watch. As tempt­ing as it was, I did not click that link.

I was sur­prised by how orga­nized the cov­er­age looked on my phone and how sim­i­lar­ly it com­pared to what I had viewed on my com­put­er. I guess it’s safe to say that it’d be pret­ty embar­rass­ing if news cov­er­age about the iPhone was­n’t prop­er­ly view­able on the iPhone.

Under­neath the fea­tured video at the top of the arti­cle were links to share on Face­book, Twit­ter, and LinkedIn. Read­ers were also able to “like” the arti­cle on Face­book, email it to a friend, or state their opin­ion on the arti­cle itself. Read­ing some of the com­ments peo­ple wrote was…shocking to say the least. I had no idea any­one felt that strong­ly about the Sam­sung Galaxy.

Over­all, I think the pre­sen­ta­tion of the report was effec­tive, main­ly because of its bal­ance between pho­to, video, and text. In this day and age, if you’re going to click on an arti­cle and actu­al­ly read its entire­ty, there bet­ter be at least some type of inter­est­ing pic­ture to go along with it. A big shout out to Adam Gold­berg for keep­ing the online jour­nal­ism game alive and well.