Finding Myself in Cyberspace
I searched three of my names: Nicole Barnhart, Nikki Barnhart, and my common screen name, nbarnhart. To each of these, I added my “brands”: Newtown (my hometown), SUNY New Paltz (my former school) and UConn.
I have published a fair amount online, mostly through Long River Review, The Newtowner Magazine, and The Daily Campus. However, the first thing that comes up when I google “Nikki Barnhart UConn” is simply a comment I made on a classmate’s post on the Long River blog — not my own work. I battle my formal namesake “Nicole Barnhart” with the US Women’s Soccer Goalie, so much of my own identity is pushed down, but one can eventually find the fact I made Honors/High Honors in high school, thanks to the principal’s blog. Perhaps the most embarrassing and potentially hazardous thing that comes up associated with my name is a terrible quality video I made for my Journalism 1 class at my old school, on our class’s Vimeo account. I should really bury that.
I think I have the potential for a good digital footprint, considering how much I’ve published online, but right now it is somewhat weak. I think the strongest search I have is “Nikki Barnhart UConn” because that shows most of my Daily Campus articles, as well as Long River posts, (eventually) and that shows I am active in the writing community.
You should always conduct yourself professionally and with tact if you want anyone to trust you. I consider the impact of everything I write, and I don’t publish anything offensive, even though I am strictly private on all of my social media accounts. There is a picture I loved of my group of friends at a party, and one of them is holding the classic and troublesome red cup. Although I loved this moment, and it was not even me who was holding the cup, I decided against making it my profile picture because I didn’t think it was a professional or accurate way to represent myself.
The Role of a Journalist
Far too often the journalist responsible for the work is not known to us. Just a byline. Yet expertise is an important element of trust. Where has their work appeared? How long have they worked with this outlet? Can audiences access their body of work? - Online Chaos Demands Radical Action by Journalism to Earn Trust
I agree that it is important for writers to establish credibility, that they should be “Google-able” and you should be able to find their work online. However, they shouldn’t be dismissed because they don’t have a large body of work, and a lot of this can be combatted by strong but short bio at the end of their article — like in the one quoted above.
Some writers do a great job of branding themselves — such as the Thought Catalog team. My favorite writer on the site is Ryan O’Connell, and I partially got a Twitter in 2011 to follow him. O’Connell doesn’t write hard news, but rather human interest/life and culture pieces on a website that encourages individual voice — therefore it is okay for him to be a bit “snarky” and expected — that’s how he caught my interest and I’m sure others as well! While a tweet like “Sunday is a great day for depression!!!” could warrant a firing or at least a scold at another organization, it is totally acceptable and expected for O’Connell’s genre.
The new duty of a journalist to be a conversation leader and additional pressures make me a bit uncomfortable in some ways, to be honest. I am a very private person and I don’t like the idea of being a “brand” but I do like the fact that I have the power to start conversations and be influential past my published works. I enjoy getting to know my favorite writers through their extended web presences and I would be honored if in the future readers find me so interesting they would like to do the same.