Grocery shopping usually a mundane task, but at Trader Joe’s, people can’t get enough

By THOMAS ROBERG, UConn Journalism
Decem­ber 14, 2019

Trad­er Joe’s was estab­lished in 1958, and since then has grown to almost 500 stores nation­al­ly.  It has gained a cult-like fol­low­ing from its cus­tomers.  In this pod­cast, I take a first-time shop­per there to get gro­ceries, and explore the brands eccen­tric­i­ties.  In fact, the store only sells about 4,000 prod­ucts, as opposed to a tra­di­tion­al gro­cery store that sells around 50,000.

Lis­ten here:


Here’s the full sto­ry about Pirate Joe’s in Canada:


Check back for the next episode, where I’ll be review­ing anoth­er pop­u­lar chain; Whole Foods.



Thomas Roberg. Pho­to by Kel­ly Ross.

Thomas is a senior at the Uni­ver­si­ty of Con­necti­cut study­ing Jour­nal­ism.  He has been shop­ping at Trad­er Joe’s since one opened in Man­ches­ter in 2018.  Only about 25 min­utes from UConn, Thomas quick­ly became a fan of the store.

TOP IMAGE: Trad­er Joe’s store­front by Sikan­der Iqbal, CC BY-SA 4.0, via Wikipedia